Volvo V60 Ocean Race

Volvo Ocean Race newspaper

Volvo Ocean Race online

Volvo Ocean Race campaignpage

Volvo V70 Spread

Volvo S60 Launch web

Volvo XC90 Airport

Volvo arvot spread

Volvo D4 landing page

Volvo V60 tab ad

Volvo MY12 TV

Volvo MY12 iPad

Volvo MY12 newspaper

Volvo MY10 launch

Volvo XC70 AWD campaign hero

Volvo AWD Newspaper

Volvo Business site

Volvo Business iPad

Volvo D2 Campaign magazine spread

Volvo Omamekaanikko

Volvo V40 iPad

V60 PIH spread

Volvo Social Media Strategy

Volvo MY16 launch newspaper

Volvo MY16 tarrat

Volvo MY16 Launch web

Volvo Business site

Volvo V70 Classic print

Volvo Summer Magazine

Volvo Newsletter template

Volvo display ads

Client:
Volvo Cars
2003-2015

Projects:
Omnichannel campaign design including print, TV, online display, campaign sites.
Website user experience design: site structure, content and visual design.
Leading several site renewals for volvocars.fi, also changing from a publishing platform to another.
Various newsletter concepts and templates.
Dealer material: print advertising and POS.
Customer print newsletter design.
Customer offer leaflets.
Social media strategy and content design.

Role:
Art Director
Concept designer
UX Designer
Content Manager
Social Media manager

Volvo Cars is the 5th most sold car brand in Finland, and had roughly 7 % market share of the sold cars in Finland during the ten years I worked with the brand.

Our agency was working with the online marketing for Volvo Cars in Finland. I started in the team with simpler tasks like updating content on volvocars.fi website and creating simple campaign landing pages and banner ads. Later on I took over as the lead visual designer for Volvo Cars Finland’s online presence, designing online campaigns as part of bigger campaigns.

My team pitched and won the marketing account for Volvo Cars Finland, and I took over as the lead visual designer for the account. My task was to design marketing communication concepts and execute them in print advertising, TV and online campaigns with my team. My team was also continuously working with the positioning of the Volvo Cars brand in Finland as part of the global communications.

Along with somewhat 5-6 bigger campaigns per year we also designed the customer communications in print and online newsletters and dealer material that helped them to communicate the right commercial messages. We also arranged workshops with the dealers’ designers to help them with the brand communication. I also designed the visual material for different kinds of events.

I was also responsible for updating content for volvocars.fi. I was in lead of 5 different renewals on the website over the years, creating structure and content and aligning them with the global site platform.

I created and managed the social media channels for Volvo Cars Finland, and created the social media strategy to suit the needs of the local audience as part of the global strategy.

 

See also: