Omnichannel campaign design including print, TV, online display, campaign sites.
Website user experience design: site structure, content and visual design.
Leading several site renewals for volvocars.fi, also changing from a publishing platform to another.
Various newsletter concepts and templates.
Dealer material: print advertising and POS.
Customer print newsletter design.
Customer offer leaflets.
Social media strategy and content design.
Social Media manager
Volvo Cars was the 5th most sold car brand in Finland, and had roughly 7 % market share of the sold cars in Finland during the ten years I worked with the brand.
Early on, our agency was working with the online marketing for Volvo Cars in Finland. I started in the team with simpler tasks like updating content on volvocars.fi website and creating simple campaign landing pages and banner ads. With more experience, I took over as the lead visual designer for Volvo Cars Finland’s online presence, designing online campaigns as part of bigger campaigns.
Later on, my team pitched and won the whole account of marketing communications for Volvo Cars Finland and from that point on, I took over as the lead visual designer for the account. My task was to design marketing communication concepts and execute them in print advertising, TV and online campaigns with my team. My team was also continuously working with the positioning of the Volvo Cars brand in Finland as part of the global communications.
Along with somewhat 5-6 bigger campaigns per year we also designed the customer communications in print and online newsletters and dealer material that helped them to communicate the right commercial messages. We also arranged workshops with the Volvo Cars dealers’ designers to help them with the brand communication. I also designed the visual material for different kinds of events.
I was also responsible for updating content for volvocars.fi. I was in lead of 5 different renewals on the website over the years, creating structure and content and aligning them with the global site platform.
I created and managed the social media channels for Volvo Cars Finland, and created the social media strategy to suit the needs of the local audience as part of the global strategy.